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Design for Business
Volume 2
Now Available
Price £30, $43
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ISBN 9781783203765
Volume 2
Paperback 200 pages
220 x 220
Published June 2014
Imprint: Intellect
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Books by Gjoko Muratovski
Books in Visual Arts

Edited by Gjoko Muratovski
One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education. The centerpiece of Design for Business is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games.
 
Other features in Design for Business include a transcript of an interview with Dan Formosa, a New York–based design consultant, design researcher, and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of color and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that have developed a new and innovative design solution for the healthcare sector.
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