Intellect

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Authors:  Wang Wei 
DOI: 10.1386/jdtv.1.1.105/7

Keywords
China digital cable TV Digital TV (DTV) service DTV profit model China DTV trend

Abstract
Over one third of China’s cable households have now been converted to digital TV. Most are served by a one-way network but a growing number have two-way interactive systems and China’s goal is ‘two-way interactivity and a full service’. This article will introduce some widely operated and typical services of China’s advanced digital cable systems and their business models. There are five service types: digital TV broadcasting; personalized viewing services; information service; interactive value-added service and telecommunications service. Their business models can be divided into subscription fees and advertising rates. Then the author will discuss development trends.