Intellect

Authors:  Roberta Comunian 
DOI: 10.1386/cij.2.1.57/1

Keywords
creative industries, local economic development, public support, creative work, culture-led regeneration

Abstract
The adoption of creative and cultural industries (CCIs) as drivers of regional economic development in the UK has been unquestioned by policymakers. However, the academic literature which looks at work practices and patterns of creative workers highlights contradictions between business and creative goals and issues of sustainability and growth within the sector. This article tries to engage with these two perspectives and assess in what ways CCIs practitioners balance their work between business and creativity. Looking at a specific regional context, the north-east of England, and in particular Newcastle-Gateshead, it highlights the limits of looking at the CCIs from a narrow economic development perspective. The article concludes by arguing for a re-assessment of regional agendas and for a more realistic and holistic approach in understanding the needs and practices of the sector.