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Lieven De Marez
Journal articles
International Journal of Digital Television issue 1.2: Challenges and opportunities of iDTV for audience measurement systems: a set-top box-based approach
International Journal of Digital Television issue 2.2: The chasm between having and using – Adoption versus use diffusion of iDTV in Flanders
International Journal of Digital Television issue 1.2: Challenges and opportunities of iDTV for audience measurement systems: a set-top box-based approach
International Journal of Digital Television issue 2.2: The chasm between having and using – Adoption versus use diffusion of iDTV in Flanders
Lieven De Marez is the research director at MICT and teaches ‘innovation research’ and ‘new communication technologies’ at the Department of Communication Sciences at Ghent University. Lieven is also part of the management team of iLab.o.
Keywords: return path data,interactivity,audience measurement,iDTV,
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