Intellect

P. Y. Lee (Vincie) is currently pursuing her Ph.D. at the University of Edinburgh. She obtained her MSc and BA (Hons) from the Hong Kong Polytechnic University. She is Lecturer in the Hong Kong Community College, Hong Kong Polytechnic University and she has been appointed as the Programme Leader of the Associate Degree (Advertising Design) programme. Vincie has gained substantial experience in programme management and she played an active role in curriculum planning and programme development for local and overseas universities. Vincie also possesses solid industrial experience in design and advertising. She has over ten years of working experience in major multinational 4As advertising agencies. She has obtained many local and regional awards based on her excellent performances in the advertising industry. Her research interests include creativity and thinking methods, advertising creative management and new media advertising effects.

Vincie is actively publishing papers on the said topics in various international journals. She is a full member of the American Academy of Advertising and Design Research Society.