Volume 1 Issue 2
Cover Date: September 2005 Price: £12
Contents
Sloterdijk's theory of cynicism, ressentiment and ‘horizontal communication’
Page Start: 163 View Header/Abstract
Neopian economics of play: children's cyberpets and online communities as immersive advertising in NeoPets.com
Page Start: 181 View Header/Abstract
Local modes of practice in an age of globalization: renegotiating national identity as enacted in South Korean advertising
Page Start: 199 View Header/Abstract



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