ISSN: 17408296
Online ISSN: 20400918
First published in 2005
3 Issues per volume
Volume 1 Issue 2
Cover Date: September 2005
Price: £12
Contents
Sloterdijk's theory of cynicism, ressentiment and ‘horizontal communication’
Authors:  Robert Halsall 
Page Start: 163
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Neopian economics of play: children's cyberpets and online communities as immersive advertising in NeoPets.com
Authors:  Leslie Regan Shade And  Sara M. Grimes 
Page Start: 181
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Local modes of practice in an age of globalization: renegotiating national identity as enacted in South Korean advertising
Authors:  Woongjae Ryoo 
Page Start: 199
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