Rick (H.N.J.) Schifferstein
Founding Editor and Associate Editor
Founder of International Food Design Society
University of Minnesota
The International Journal of Food Design (IJFD) is the first academic journal entirely dedicated to Food Design research and practice. We aim at creating a platform for researchers operating in the various disciplines that contribute to the understanding of Food Design.
Although the journal is open towards different background disciplines, knowledge and expertise, it only focuses on collecting any Food Design-related research outcome: research that somehow combines food and Design. We define Food Design as simply the discipline that connects food and Design: Design applied to food and eating, or food and eating investigated from a Design perspective. In other words, among all knowledge on food and eating, we look at research where Design has an important role, and among all knowledge on Design, we look at research that focuses on aspects of food or eating.
Connecting food and Design of course means connecting any aspect of food with any aspect of Design. For this reason, the double-blind peer-reviewed International Journal of Food Design is interested in pushing the boundaries of research that connect aspects from Culinary Arts, Hospitality, Food Science, Food Culture, and any other food discipline, with aspects from Design Theory, Design Education, Industrial Design, Design History, and any other Design discipline.
Connecting Food and Design can also mean looking at how Design is or can be used in all aspects of the eating experience. The eating experience is the process that transforms stimuli of an eating situation into emotions, knowledge and ultimately memories. The stimuli are many, and analysing them is a complex issue. Here we are interested in looking at how Design can be applied to the control of such stimuli, and therefore, to the control of the different aspects influencing the eating experience. The aspects influencing the eating experience can be grouped into those related to food itself, those related to the eating environment, those related to the relationship between people eating together, those related to the atmosphere, and those related to management, marketing, distribution and manufacturing. We look at how Design is applied to the control of such stimuli surrounding any type of food: food eaten at a restaurant, in a coffee shop, or at the cinema, food that comes in a packaging or on a plate, food eaten during physical exercise, food eaten in a space station, food connected to religion, culture or celebrations, etc.
How is Design used to influence or modify any of the aspects influencing the eating experience? What Design methods, processes or theories apply to the design of food or of the eating situation? How should we teach Design methods, process of theories applied to the design of food or eating situation? And more: is there a scope for a sub-discipline called Food Design History? Is there a space worth exploring between Food History and Design History? Between Food Culture and Design Culture? Is there a scope for a sub-discipline called Food Design Thinking? Is there a scope for Design methods and process particularly designed for Food Design? These are some of the questions that the articles collected by the IJFD aim to answer.
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