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Advertising as Culture
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Price £32.50, $43
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ISBN 9781841506142
Paperback 194 pages
Published September 2012
Imprint: Intellect
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Edited by Chris Wharton
Chapter Titles     |      Reviews     |      Comments

Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period, the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion, and music; and developments in digital media practice.


Click here to downlod a pdf of the annotation on Advertising as Culture fron the Journal of Economic Literature

To read the full review in Media International Australia click here to download the pdf.

Chapter titles
Introduction – advertising and culture
Chris Wharton
Chapter 1: Advertising – a way of life
Tony Purvis
Chapter 2: Advertising research
John Fenwick and Chris Wharton
Chapter 3: Spreads like butter – culture and advertising
Chris Wharton
Chapter 4: Handbags and gladrags – the rise and rise of accessories in fashion and advertising
Hilary Fawcett
Chapter 5: Music and advertising – a happy marriage?
Judith Stevenson
Chapter 6: The cultural economy of death – advertising and popular music
Paula Hearsum
Chapter 7: Art and advertising – circa 1880 to the present
Malcolm Gee
Chapter 8: On-line digi-ads
David Reid
Chapter 9: Selling politics – the political economy of political advertising
Andrew Mullen
Chapter 10: Media and advertising – the interests of citizens and consumers
Monika Metykova
'This book is a very welcome addition to what will hopefully be a renewed wave of critical creative advertising and culture publishing' – Media International Australia, Phil Bagust

'The volume should be commended for starting a broader critical discussion for a wide audience about advertising in and as culture ... This volume would be a useful addition, in whole or in part, to advanced undergraduate and graduate courses in advertising, cultural studies, art history, and mass media and communication.' – H-Net, Edward Timke

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