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Sustainability, Participation and Culture in Communication
Theory and Praxis
Now Available
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ISBN 9781841506616
Paperback 184 pages
Published February 2013
Imprint: Intellect

Edited by Jan Servaes
Chapter Titles     |      Reviews     |      Comments

At a time when sustainability is on everyone’s lips, this volume is one of the first to offer an overview of sustainability and communication issues—including community mobilization, information technologies, gender and social norms, mass media, interpersonal communication, and integrated communication approaches—from a development and social change perspective. Drawing on contemporary theories of communication as well as real-world examples from development projects around the world, the contributors showcase the increasing richness and versatility of communication research and practice. Together, they make a case for adopting a more comprehensive perspective on communication in the areas of development and social change.


To read the full review in Media Asia click here to download the pdf.

Chapter titles
Introduction: The Kaleidoscope of Text and Context in Communication
Jan Servaes
Chapter 2: Powerful Beyond Measure? Measuring Complex Systemic Change in Collaborative Settings
Adinda Van Hemelrijck
Chapter 3: The Global Agenda: Technology, Development, and Sustainable Social Change
Toks Dele Oyedemi
Chapter 4: ICTs and Mobile Phones for Development in Sub-Saharan African Region
Tokunbo Ojo
Chapter 5: Fair-Trade Practices in Contemporary Bangladeshi Society: The Case of Aarong
Fadia Hasan
Chapter 6: Asserting Contested Power: Exploring the Control-Resistance Dialectic in the World Trade Organization’s Discourse of Globalization
Rachel Stohr
Chapter 7: Revolutions, Social Media, and the Digitization of Dissent: Communicating Social Change in Egypt
Emily Polk
Chapter 8: Two Cases and Two Paradigms: Connecting Every Village Project and CSO Web2.0 Project in China
Song Shi
Chapter 9: From Liberation to Oppression: Exploring Activism through the Arts in an Authoritarian Zimbabwe
Verity Norman
Chapter 10: Right to Communicate, Public Participation, and Democratic Development in Thailand
Boonlert Supadhiloke
Chapter 11: The Child Reporters Initiative in India: A Culture-Centered Approach To Participation
Lalatendu Acharya and Mohan Jyoti Dutta
Chapter 12: Advancing a Pedagogy of Social Change in Post-Katrina New Orleans: Participatory Communication in a Time of Crisis
David J. Park and Leslie Richardson
Chapter 13: Gender as a Variable in the Framing of Homelessness
Solina Richter, Katharina Kovacs Burns, Ramadimetja Shirley Mogale, and Jean Chaw-Kant
Chapter 14: Understanding the Spread of HIV/AIDS in Thailand
Patchanee Malikhao
Chapter 15: Framing Illness and Health on the USAID Website for Senegal
Joelle Cruz
Chapter 16: Communication for Social Change in Kenya: Using DVD-led Discussion to Challenge HIV/AIDS Stigma among Health Workers
Katrina Phillips and Betty Chirchir
Chapter 17: Effect of a Public Service Announcement on Couple Testing for HIV in Uganda on Beliefs and Intent to Act
Jyotika Ramaprasad
Chapter 18: Crime and Punishment: Infi delity in Telenovelas and Implications for Latina Adolescent Health
Tilly A. Gurman
Conclusion: Communication for Sustainable Social Change Is Possible, but not Inevitable
Jan Servaes
'The strength of the text is the fact that it is one of the first to offer a discussion on communication issues from a development and social change perspective within a twenty-first century context' – Media Asia, Rachel E. Khan

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