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Consumer Culture
Selected Essays
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Price £40, $57
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ISBN 9781783205462
Paperback 250 pages
Published May 2016
Imprint: Intellect
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Edited by Gjoko Muratovski
Chapter Titles     |      Comments
We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment, and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are - in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.

Gjoko Muratovski has more than twenty years of design and branding experience. He is the editor-in-chief of the Journal of Design, Business & Society.

Chapter titles
Chapter 1 - Icons of Popular Culture: Religious Dimensions of Branding 
Gjoko Muratovski
Chapter 2 - Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding
Gjoko Muratovski
Chapter 3 - Race, Advertisements and YouTube: Identity and Nationality
By Kathleen Connellan
Chapter 4 - The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand’s Central Otago Wine Region
By Lloyd Carpenter
Chapter 5 - Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture
By Anne Peirson-Smith
Chapter 6 - The Big Earn: A Study of Criminal Business Enterprises in Popular Culture 
By Carolyn Beasley
Chapter 7 - Brand IKEA in a Global Cultural Economy: A Case Study
By Susie Khamis
Chapter 8 - The ‘Good’ Corporation: The Uneasy Relationship Between Reputation and Responsibility 
By Robert Crocker
Chapter 9 -  Acceleration in Consumerism, Technology and Sustainability
By Robert Crocker
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