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Celebrity Culture and the Entertainment Industry in Asia
Use of Celebrity and its Influence on Society, Culture and Communication
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ISBN 9781783208074
Paperback 202 pages
240x170
Published July 2017
Imprint: Intellect
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Books by Vivienne Leung
Books by Kimmy Cheng
Books by Tommy Tse
Books in Cultural & Media Studies
Chapter Titles     |      Comments

Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural, and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui, and Francis Mak provide insider accounts of celebrity formation, management, and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. 

Chapter titles
Foreword
Kineta Hung
Foreword
P. David Marshall
Introduction
V. Leung, K. Cheng and T. Tse
Co-creation of celebrities
V. Leung, K. Cheng and T. Tse
Celebrities in marketing communication
V. Leung, K. Cheng and T. Tse
Celebrity in media
V. Leung, K. Cheng and T. Tse
Celebrity and identity
V. Leung, K. Cheng and T. Tse
Conclusion
V. Leung, K. Cheng and T. Tse
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