ISSN: 20404182
First published in 2010
3 issues per volume
Volume 4 Issue 2
Cover Date: June2013
The format business: Franchising television content
purchase PDF
Authors:  Andrea Esser 
DOI: 10.1386/jdtv.4.2.141_1

Keywords
franchising,international programme trade,television formats,audience ratings,programme effectiveness,internationalization,commercialization,management strategy

Abstract
The new millennium has seen the franchising of television content escalate. The trade in so-called TV formats, like Big Brother or The X Factor, sold internationally for local adaptation, has multiplied. This article aims to illuminate the development of the format trade and the reasons for its acceleration and globalization in the early twenty-first century. It will be argued that franchising has come to play and will continue to play a prominent role in the TV content business: First, because of digital television’s highly competitive, commercial multi-platform ecosystem. Second, because ongoing internationalization and gradual convergence of TV systems globally diminish national barriers of structure and agency; and third, because of the popularity of light entertainment, coupled with formats’ multiple advantages as compared to locally developed programming, specifically TV fiction.
Tags:
Your tags: Please login or register if you don't have a user account.
Latest news
15th January 2018
CFP: Short Film Studies 9.2
Read more Read more
5th January 2018
Digital Echoes Symposium 2018
Read more Read more
3rd January 2018
Virtual Creativity 7.2 – special issue
Read more Read more

 

The Big Picture Magazine