ISSN: 17549221
First published in 2009
3 issues per volume
Volume 4 Issue 1
Cover Date: July 2012
Video exposé: Metafiction and message in Nigerian films
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Authors:  Carmen McCain 
DOI: 10.1386/jac.4.1.25_1

Keywords
Nollywood,Kannywood,Hausa film,Nigerian film,metafiction,self-reflexivity,Islam

Abstract
In this article, I discuss how Nigerian film-makers respond to discourses surrounding film-making in Nigeria through using techniques of metafiction to theorize their roles as professionals and cultural mediators. Dividing my analysis into two sections, first on the English-language 'Nollywood' and second on the Hausa-language 'Kannywood', I examine self-reflexive techniques by which film-makers draw attention to their roles as truth-tellers and message-bearers and how metafictions about the film industries illustrate tensions between a junk-journalist expos aesthetic and a celebrity culture concerned with image. While there are many similarities in how film-makers in both 'Nollywood' and 'Kannywood' respond to criticism, I argue that these metafictions reveal differences in economic and cultural context that have resulted in an increasingly upwardly mobile Nollywood, while Kannywood has remained closer to the grass roots. Ultimately, these films express on a smaller scale the film-maker's theories about what the film industry as a whole does for the nation.
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