ISSN: 17549221
First published in 2009
3 issues per volume
Volume 4 Issue 1
Cover Date: July 2012
The capital gap: Nollywood and the limits of informal trade
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Authors:  John C. McCall 
DOI: 10.1386/jac.4.1.9_1

Keywords
nigeria,nollywood,video industry,pan-african,popular,production

Abstract
This article examines Nollywood as a creative industry based in Africa's informal sector. By definition, the informal sector produces no financial records, so no quantitative economic data are presented. This research utilizes ethnographic methods and anthropological analysis to highlight the importance of the video movie industry to Nigerian people, its place in their economic life and its integral role in their culture. Nollywood's intimacy with Nigerians has been achieved by way of the industry's distinctive informal system of production and distribution. This same informality prevents the video industry from establishing financial legitimacy. Without the ability to generate capital, the industry is straining against its economic limits. Thus, the cultural success of Nollywood pushes it towards inevitable formalization and uncertain consequences.
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