ISSN: 20520204
First published in 2014
2 issues per volume
Volume 1 Issue 1
Cover Date: April 2014
The vernacular line: Adoption and transposition of the kitsch in illustration
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Authors:  James Walker 
DOI: 10.1386/jill.1.1.29_1

Keywords
Kitsch,folk art,vernacular,illustration,Clement Greenberg,Alfred Gell,Jonny Hannah,Laura Carlin

Abstract
The article considers the affect folk art has on the development of a vernacular visual language in particular associated with the expression and translation of the graphic line in illustration. It is argued that this process of translation and transference results in a conflict between aesthetic readings of the vernacular line, associated with the kitsch and the agency of the illustrated image/object. In adopting Alfred Gell’s (1998) principle of the agency of art a more objective consideration of illustration in relation to its functional role in society, rather than the aesthetic value of the image/object can be developed.
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