ISSN: 20010818
First published in 2012
3 issues per volume
Volume 3 Issue 2
Cover Date: June 2014
Media professionals’ perceptions of the online media: Cognitive tensions related to technological change
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Authors:  Hanna-Kaisa Ellonen And  Miia Kosonen And  Ari Jantunen 
DOI: 10.1386/ajms.3.2.175_1

Keywords
tension,cognition,dominant logic,online media,Internet,media professionals

Abstract
A firm’s dominant logic refers to the mindset of the business in which it operates, and incorporates elements such as core beliefs about its role in its operating environments. We unravel the dynamics of competing dominant logics in the publishing industry. We identify five tensions between the traditional print-oriented dominant logic and the new emerging dominant logic of the online business. We also observe differences between the mindsets of four professional groups, namely chief editors, journalists, online developers and managers. We argue that the tensions do not only exist on the operational level but also on the cognitive level and between the professional groups.
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