ISSN: 20404182
First published in 2010
3 issues per volume
Volume 7 Issue 1
Cover Date: March 2016
The EU Digital Single Market as a mission impossible: Audio-visual policy conflicts for Estonia
purchase PDF
Authors:  Indrek Ibrus 
DOI: 10.1386/jdtv.7.1.23_1

Keywords
European Union,Digital Single Market,media policy,media convergence,AVMSD,Estonia,Russian propaganda

Abstract
The EU Commission has started to update its Audiovisual Media Services Directive (AVMSD) as part of its larger push to implement its Digital Single Market (DSM) Strategy. It is expected that this will not be just a light fix for some of the ‘bugs’ in the regulation, but a major overhaul motivated by the significant changes in media systems related mostly to media convergence and globalization. In this context this article offers a small country’s view of these processes. It demonstrates in detail how Estonia, a very small country on the EU periphery, is challenged by the need to develop its positions with regard to the complex processes at the EU level. It discusses the ‘impossible conflicts’ that it encounters when trying to articulate its media policies and EU strategies. It also describes the complexities of developing media policy in a country where different government institutions are shaped by different ideological frameworks, and therefore have different policy goals; and how cultural policy goals tend to be sacrificed when they are in conflict with various techno-economic imperatives.
Tags:
Your tags: Please login or register if you don't have a user account.
Latest news
15th September 2017
Personal Style Blogs: Appearances that Fascinate by Rosie Findlay
Read more Read more
8th September 2017
SFS at Encounters: Short Film & Animation Festival 2017
Read more Read more
7th September 2017
Critical Studies in Men's Fashion 4.2 – out now!
Read more Read more

The Big Picture Magazine