ISSN: 20520204
First published in 2014
2 issues per volume
Volume 2 Issue 2
Cover Date: December 2015
‘The reader–viewer’ in Indian literate-media contexts: A Kerala archive
purchase PDF
Authors:  Kavitha Balakrishnan 
DOI: 10.1386/jill.2.2.183_1

Keywords
literary illustration,print media studies,visual interpretation,media history,art histories,archival studies,gender

Abstract
This article discusses a Kerala archive of periodical magazines (1900–2012), an Indian region’s approach to the print-picture practices of periodical magazines within the context of twentieth-century literate media. It outlines a few characteristic contexts of the Malayali reader using his unarticulated flip side, the Malayali viewer. This is an image-rich story of a range of print-picture genres, a visual field of literary illustrators, cartoonists, graphic authors, calligraphic title and film poster designers and photo-featurists as they have culturally functioned in the mindscapes of a reading/looking class. The literary illustrators among them bear the problematic title of ‘aesthetic viewing’ in an ephemeral domain. Their story is presented on the basis of an extensive archival research into discreet cultural hegemony and patriarchy in this region.
Tags:
Your tags: Please login or register if you don't have a user account.
Latest news
19th June 2017
New issue of Journal of Contemporary Chinese Art 4.1 - out now!
Read more Read more
15th June 2017
Queer Studies in Media & Popular Culture 2.1 - out now!
Read more Read more
14th June 2017
The new issue of International Journal of Fashion Studies (4.1) is now available!
Read more Read more

The Big Picture Magazine