ISSN: 20404417
First published in 2010
2 issues per volume
Volume 7 Issue 2
Cover Date: December 2016
Glamour labour in the Age of Kardashian
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Authors:  Elizabeth Wissinger 
DOI: 10.1386/csfb.7.2.141_1

Keywords
embodiment,glamour labour,fashion,selfies,digital labour,media,gender,photography,imaging technology

Abstract
Viewed through the lens of the Kardashians as glamour labourers, this article examines the Kardashian phenomenon as it unfurls in a changing labour market, where glamour is becoming a common aspiration, no longer the domain of a privileged few. My analysis reveals how Kim Kardashian exemplifies the process by which the fashionably cool’s ever-morphing ideal seduces publics into chasing it, pulling publics into a highstakes game in which few realize exactly what they are losing. I argue that practices of no-holds-barred sharing and giving up privacy online are normalized, and presented as the ticket to achieving glamour, visibility and social acceptance.
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