ISSN: 20477368
First published in 2013
3 issues per volume
Volume 5 Issue 2
Cover Date: March 2017
A comparative analysis of the factors driving film cycles: Italian and American zombie film production, 1978–82
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Authors:  Todd K. Platts 
DOI: 10.1386/jicms.5.2.191_1

Keywords
Italian popular cinema,zombie,horror genre,film cycles,Dario Argento,George Romero,walking dead,film production

Abstract
This study shines light on the general factors involved in film cycle development and non-development through a focus on Dawn of the Dead’s (Romero, 1978/79) influence in the Italian and US film markets. Four factors, commercial success, sociopolitical events and broader social currents, supporting cultural phenomena and ephemera, and industrial compatibility, are comparatively assessed with respect to the Italian zombie cycle from 1978 to 1981 and the lack of an American cycle from the same period. The comparative approach advanced in the article properly historicizes the development of zombie cinema after one of its landmark films. Moreover, while the approach is applied to late 1970s/early 1980s zombie cinema, it offers a general analytic for future film cycle scholarship.
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