ISSN: 2050070X
First published in 2014
2 issues per volume
Volume 4 Issue 1
Cover Date: April 2017
Case study: Moses, Mods and Mr Fish: An exhibition on men’s fashion at the Jewish Museum London
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Authors:  Elizabeth Selby 
DOI: 10.1386/csmf.4.1.31_1

Jewish,menswear,ready-to-wear,exhibition design,interpretation,Burton,market research

Moses, Mods and Mr Fish: The Menswear Revolution was an exhibition staged from March to June 2016 at the Jewish Museum London. It explored the contribution made by Jewish-owned companies to the development of high street menswear in Britain from the mid-nineteenth to the late twentieth century. This article will explore the challenges faced by a non-fashion museum in developing the exhibition, such as the difficulties in sourcing historical ready-to-wear clothing and associated objects for display from museums, company archives and private lenders. The museum’s objective of creating an exhibition with broad appeal will also be discussed, particularly the aim of attracting a young audience interested in fashion and design through a particular approach to exhibition design, interpretation methods and marketing.
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