ISSN: 20552106
First published in 2015
2 issues per volume
Volume 3 Issue 1
Cover Date: March 2017
Design-Intensive Start-Ups: A New Application Field for Design Thinking?
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Authors:  Cabirio Cautela And  Lucia Rampino And  Sara Colombo And  Giuliano Simonelli 
DOI: 10.1386/dbs.3.1.45_1

design-intensive start-up,entrepreneurship,design-related ventures,designer-entrepreneur

This article analyses a new phenomenon that has until now been poorly researched both in entrepreneurial and design-related literature, namely start-ups that focus on design as the primary source for their development (i.e. design-intensive start-ups, or DIS).
Two main questions underpin the study, which is explorative in nature. Firstly, how do DIS differ from new technology start-ups (NTS) in terms of critical dimensions for development? Secondly, do DIS use design in a specific way?
A multiple case study protocol was adopted to investigate these two questions. Results show that DIS not only differ from NTS with respect to several core dimensions, but they also differ in terms of overall new venture creation logic. The theoretical and practical implications of these findings for design thinking studies are discussed.
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