ISSN: 20010818
First published in 2012
3 issues per volume
Volume 6 Issue 2
Cover Date: June 2017
Applied diversity: A normative approach to improving news representations of ethno-cultural minorities based on the Canadian experience
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Authors:  Brad Clark 
DOI: 10.1386/ajms.6.2.245_1

Keywords
journalism,diversity,minorities,inclusion,television news,newsgathering,mainstream media,Canadian television

Abstract
Western news organizations have long been accused of either ignoring or misrepresenting ethnic minorities in the media discourse. Proposals for reform have often been tied to hiring ethnically diverse journalists and to broad cultural awareness initiatives. Despite several decades of such efforts, study after study shows ethnic minorities are all too often under- and misrepresented in the news discourse. In Canada, where high rates of immigration and a burgeoning indigenous population are creating unprecedented demographic diversity, news media still struggle to produce consistently inclusive and equitable coverage. This article draws on research from Canada, as well as the United States and other western nations, identifying the major impediments to more accurate representations of ethnic minorities. It challenges reform initiatives of the past and details their failure to address the dominant bias inherent in mainstream news production routines. The author proposes explicit, new approaches to newsgathering practices targeting that dominant bias.
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