ISSN: 17572681
First published in 2009
3 issues per volume
Volume 8 Issue 2-3
Cover Date: November 2017
Male and female communication, leadership styles and the position of women in public relations
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Authors:  Ralph Tench And  Martina Topić And  Angeles Moreno 
DOI: 10.1386/iscc.8.2-3.231_1

Keywords
women,public relations,communication styles,communication method,leadership,difference approach to communication

Abstract
This article discusses results of the largest European survey among communication and public relations (PR) practitioners regarding the position of women in the industry. The survey was conducted online among communication and PR practitioners from 42 European countries. Using communication theories on differences in communication styles among men and women, we present and discuss results on managerial skills, differences in the communication styles and traditional views on differences between men and women in PR. The results suggest differences in communication styles among male and female practitioners, where women prefer non-personal communication methods while men prefer more personal forms of communication. The results thus go directly against data showing that women prefer intimacy and building relationships and against the frequently stated arguments for differentiated approaches to communication styles.
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