ISSN: 20517084
First published in 2015
2 issues per volume
Volume 4 Issue 1
Cover Date: April 2018
The ‘Totoro Meme’ and the politics of transfandom pleasure
purchase PDF
Authors:  Lori Morimoto 
DOI: 10.1386/eapc.4.1.77_1

My Neighbor Totoro,intertextuality,transfandom,transcultural fandom,memes,fan art,fan-producer relations

This article is an exploration of the ‘Totoro meme’ as a site of affective, transfandom pleasure. In the Totoro meme, Japanese and non-Japanese fans alike appropriate the now-iconic image of Satsuki, Mei and an umbrella-toting Totoro at a bus stop from Hayao Miyazaki’s 1988 film, Tonari no Totoro (My Neighbor Totoro), to their own fannish ends, creating fan art that inserts favourite characters from other media into the scene in ways that often have a doubled semiotic resonance. I argue that this meme is characteristic not of the global appropriation of a broad ‘Japanese anime style’, per se, but a specific, affectively appealing ‘Ghibli style’, one that is fully part of non-Japanese fans’ own popular cultural repertoires. In its cross-border merging of globally circulating Studio Ghibli aesthetics with other fan-favourite media, I contend that the Totoro meme and its associated fanworks are in fact wholly congruent with, and representative of, what Matt Hills has termed ‘trans-fandom’ (2015), contemporary practices of ‘navigating across and combining and fusing fandoms’ (Hills 2015: 159). I conclude with a consideration of the implications of what might be termed ‘corporate transfandom’ in the context of transfannish citations of Kaze no tani no Naushika (Nausicaä of the Valley of the Wind) (Miyazaki, 1984) in Star Wars: The Force Awakens (Abrams, 2015).
Your tags: Please login or register if you don't have a user account.
Latest news
11th December 2018
Journal of Curatorial Studies 7.2 is now available
Read more Read more
11th December 2018
Call for Papers deadline: 4th ISMMS biennial international Conference
Read more Read more
11th December 2018
Journal of Arab & Muslim Media Research 11.2 is now available
Read more Read more