ISSN: 20456271
First published in 2012
2 issues per volume
Volume 5 Issue 1
Cover Date: June 2016
Of hooded men and buildings without pants: Negotiating the images of universal desire
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Authors:  Alejandro Quinteros 
DOI: 10.1386/ubiq.5.1.215_1

consumer monoculture,universal desire,publicness,imageability,geographic dislocation,good life

This article explores images and their incipient conflicts in today’s global consumer monoculture. Fredric Jameson pointed out that today it would be easier to imagine the end of the world before an alternative to capitalism. As we have moved towards a globalized electronic capitalist economy, the hegemony of the image is concrete as signs and symbols appear to have become universal. Conflict follows in the representations of universality as definitions diverge between publicness, imageability, fear and desire. The global speed of universal representation of the signs and symbols of Euro-America-centric hegemony powers a binary phenomenon: the geographic dislocation of the consumers of our global consumer information society and the drive towards a global homogenized consumer monoculture.
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