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John Sedgwick

John Sedgwick is Professor of Film Economics, as well as Director of the Centre for International Business and Sustainability, at London Metropolitan University. He researches into the economic history of film and has published articles, mostly with his colleague Mike Pokorny (Westminster University) in Business History, the Economic History Review, the Journal of Economic History, Explorations in Economic History, the Journal of Cultural Economics, as well as Transnational Cinema, mostly on topics set in the 1930s. John has also produced a monograph: Popular Filmgoing in 1930s Britain (University of Exeter Press, 2000) and co-edited (with Pokorny) an anthology An Economics History of Film, published by Routledge in 2005.

John is currently working on building and analysising a dataset consisting of  the weekly billing sheets for the years 1935 and 1936 of 91 cinemas located in the city of Philadelphia, belonging to the Stanley Warner chain. Located in the Warner Bros. Archive at the University of Southern California, the sheets provide micro data of an unparalleled nature about audience choices. In doing this, he is experimenting with a new methodology known as agent-based modelling, which allows the researcher to investigate the microscopic behaviour of individual film consumers who watched particular films at particular cinemas at particular moments in time, in order to grow the  macroscopic environment, manifest in the long tail distribution of revenue.


Keywords:  1930s, foreign revenues, film budgets, profits, strategy

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