ISSN: 20517084
Online ISSN: 20517092
First published in 2015
2 Issues per volume
Volume 2 Issue 1
Cover Date: April 2016
Contents
General Editorial
Authors:  Kate Taylor-Jones And  Ann Heylen And  John Berra 
Page Start: 3
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Cute studies: An emerging field
Authors:  Joshua Paul Dale 
Page Start: 5
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Eternal maidens: Kawaii aesthetics and otome sensibility in Lolita fashion
Authors:  An Nguyen 
Page Start: 15
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Agentic cute (^.^): Pastiching East Asian cute in Influencer commerce
Authors:  Crystal Abidin 
Page Start: 33
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A lovable metaphor: On the affect, language and design of ‘cute’
Authors:  Joel Gn 
Page Start: 49
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Kyaraben (character bento): The cutesification of Japanese food in and beyond the lunchbox
Authors:  Debra J. Occhi 
Page Start: 63
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OPEN ACCESS: The two-layer model of ‘kawaii’: A behavioural science framework for understanding kawaii and cuteness
Authors:  Hiroshi Nittono 
Page Start: 79
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When erotic meets cute: Erokawa and the public expression of female sexuality in contemporary Japan
Authors:  Hiroshi Aoyagi And  Shu Min Yuen 
Page Start: 97
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Kawaii, kenosis, Verwindung: A reading of kawaii through Vattimo’s philosophy of ‘weak thought’
Page Start: 111
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‘But I am a kid’: Optimizing adolescence in Oshii Mamoru’s The Sky Crawlers
Authors:  Lindsay Nelson 
Page Start: 125
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Making sense of Chinese TV’s past, present and future
Authors:  Jing Jamie Zhao 
Page Start: 147
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