New issue of Northern Lights: Film and Media Studies Yearbook 14.1

Intellect is delighted to announce that the new issue of Northern Lights: Film and Media Studies Yearbook 14.1 is now available.


If you have any questions about the journal click here or email


List of articles (partial list):

Still ‘Desperately seeking the audience’? Audience making in the age of media convergence (the Lilyhammer experience) 

Authors: Vilde Schanke Sundet

Page Start: 11


This article addresses ‘audience making’ in the age of media convergence, when television drama is increasingly produced for both a national and an international audience to be consumed in either linear ‘flow’ or on-demand user modes. It argues that how the television industry wants to see its audience influences how it actually sees it, which, again, impacts both the production of television drama as well as the industry’s evaluation of ‘success’ for this genre. 


Television drama series and transmedia storytelling in an era of convergence 

Authors: Lothar Mikos 

Page Start: 47


Based on the analysis of several transmedia outlets of television drama series this article will show how production companies, networks and other TV channels attempt to involve viewers via transmedia storytelling in a fragmented media market with a fragmented audience in creating a 360-degree experience. 


From serial-drama to transmedia storytelling: How to re-articulate television aesthetics in the post-broadcast era 

Authors: Heidi Keinonen

Page Start: 65


This article draws from both television aesthetics and studies on transmedia storytelling in order to study seriality in current television drama. Through Finnish television drama, Keinonen will identify and discuss the challenges involved in studying television aesthetics in the post-broadcast era as well as suggesting possible ways of approaching the emerging forms and styles of broadcast television. The article also considers the concept of quality in relation to post-broadcast television drama. 


Marvel media convergence: Cult following and buddy banter

Authors: Jackie Raphael and Celia Lam

Page Start: 159


The series Marvel’s Agents of S.H.I.E.L.D was launched at the 2013 Comic Con in San Diego, during which the cast participated in interviews that were distributed online. This article explores the success of celebrity friendships as a marketing device through an analysis of audience comments in response to the online interview. It examines how displays of friendship generate online discussion, audience hype and reward loyalty, and the significance of perceived authenticity on the reception of bond’s portrayed


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