The latest issue of the Journal of Design, Business & Society (3.1) is now available!

Intellect is delighted to announce that the new issue of the Journal of Design, Business & Society (3.1) is now available.


For more information about this issue please click here or email


Articles within this issue include (partial list):


Redesigning the Concept of Money: A Service Design Perspective on Complementary Currency Systems

Authors: Ida Telalbasic

Page Start: 21


The current failures in income distribution among communities, social entrepreneurs and start-up founders result from deficit of money for accessing goods and services. However, it is increasingly recognised that money has the potential to be redesigned in order to serve a different purpose and to adapt to the emerging paradigm of the collaborative economy. Within this context, this article presents a study aimed to explore complementary currency systems as resilient strategies. This is done by adopting a service design perspective to analyse case studies from developing and developed economies. Both contexts are investigated in order to identify whether the case studies are founded by individuals, communities or governments.


Design-Intensive Start-Ups: A New Application Field for Design Thinking?

Authors: Cabirio Cautela, Lucia Rampino, Sara Colombo and Giuliano Simonelli

Page Start: 45


This article analyses a new phenomenon that has until now been poorly researched both in entrepreneurial and design-related literature, namely start-ups that focus on design as the primary source for their development (i.e. design-intensive start-ups, or DIS). Two main questions underpin the study, which is explorative in nature. Firstly, how do DIS differ from new technology start-ups (NTS) in terms of critical dimensions for development? Secondly, do DIS use design in a specific way? A multiple case study protocol was adopted to investigate these two questions. Results show that DIS not only differ from NTS with respect to several core dimensions, but they also differ in terms of overall new venture creation logic. The theoretical and practical implications of these findings for design thinking studies are discussed.


Sacred Service: The Use of ‘Sacred Theory’ in Service Design

Authors: Ted Matthews

Page Start: 67


Whilst attention has been given to the sacred in consumer behaviour, often highlighting its potential for meaningful experiences and customer loyalty, little research has been undertaken which investigates how such experiences might be designed for. This article describes a new service design approach that marries material from sacred theory and the tools of service design with the aim of designing for sacred service experiences.

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