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International Journal of Digital Television 9.2

Intellect is happy to announce that the International Journal of Digital Television 9.2 is now available. For more information about IJDT 9.2 including how to subscribe, please click here or email tessa@intellectbooks.com

Articles within this issue include (partial list):

Television beyond digitalization: Economics, competitiveness and future perspectives

Authors: Theodora A. Maniou And Ioannis Seitanidis 
Page Start: 105

In an unstable and fragmented global media environment, beset by an economic crisis and technological changes, the future of traditional television seems bleak and uncertain. The age of digitalization brought a series of challenges for non-linear broadcast entities, underlining a pressing need for content reassessment and market restructuring. This study examines the competitiveness of traditional television in contrast to other media (new and traditional), as well as the future of television in a period when digital media seem to dominate the sociopolitical-economic environment, while traditional media seem to be in their death throes. The primary aim of this study is to investigate whether post-broadcast television can preserve its audience and survive in an era beyond digitalization. 

Television market, ownership concentration and management strategies in Portugal

Authors: Paulo Faustino 
Page Start: 125

The main objective of this article is to measure media concentration of the Portuguese television industry, and to evaluate the extension to which concentration in television companies relates to management strategies. A review of literature about media economics and management and strategic decisions is presented. Following this theoretical background, the empirical analysis of the ownership concentration of Portuguese television companies is based on qualitative and quantitative methods. The main information sources were corporate reports, television market reports, specialized books, articles and scientific papers, among other documental sources of information related to this area. In terms of main conclusions, high television ownership concentration levels, which have always been a feature of the Portuguese television industry market, although still high, have been decreasing for the past ten years. However, high concentration levels are observed in media groups, resulting from the convergence of television and other types of media.

The sharing economy: How sharing activities influence value creation in the TV audience market

Authors: Ulrike Rohn And Mats Nylund 
Page Start: 147

Based on the current keyword ‘sharing economy’, this article applies the notion of sharing to on-going changes in the TV audience market. Through in-depth interviews with TV providers and the analysis of previous research, it points to sharing activities by TV audiences as well as TV providers that represent forms of collaborative production and collaborative consumption. In detail, the article distinguishes three types of sharing activities in the audience market: distribution, interaction and audience circulation. The article emphasizes the value creation in the TV audience market through sharing activities by audiences and proposes an ‘activity net of value creation’ in the TV audience market to illustrate such dynamics.

Posted by Tessa Mathieson at 09:28 (0) comments
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