Hospitality & Society 8.3 is now available

Intellect is pleased to announce that Hospitality & Society 8.3 is now available! To find out more about the issue, click here >>


Sea, sand and shadow economy – consumer acceptance of shadow hospitality in Greece

Authors: Chrysostomos Apostolidis And Stephanie Haeussler 
Page Start: 205

This study explores tourists’ acceptance of shadow hospitality (SH) and examines how individuals rationalize this acceptance. Based on deterrence theory and neutralization techniques (NTs), a theoretical model is proposed to support the development of strategies to control SH and its negative aspects. In-depth interviews with respondents from Greece, United Kingdom and Germany were carried out and analysed using template analysis. Five broad themes are identified explaining respondents’ acceptance of SH: economic benefits, domesticity, supporting local communities, seeking authentic experiences and uniqueness. Perceived quality, penalties and shame are the factors negatively influencing acceptance of SH. Although people appear to be aware of the issues associated with SH, various NTs are used to justify acceptance of SH and avoid (self-)blame. The research explains how tourists can be stimulated to consciously consider their purchasing behaviour. The various NTs employed suggest that governments and businesses need to develop various interventions to control SH and reduce its impact on the tourism sector. By developing a theoretical model, the study contributes to the understanding of tourists’ acceptance of SH and provides a foundation for further research in the increasingly popular but under-researched informal hospitality sector.

Discourses of scale in network hospitality: From the Airbnb home to the global imaginary of ‘belong anywhere’

Authors: Jennie Germann Molz 
Page Start: 229

Tourists are increasingly turning to peer-to-peer platforms such as Airbnb to arrange homestays in their destinations. For better or for worse, these forms of network hospitality are transforming the hospitality landscape, with critical repercussions for home owners, residential neighbourhoods, local economies, urban planners and company investors and executives. These stakeholders often frame their discussion of the benefits and drawbacks of network hospitality in scalar terms. The article begins by analysing the discursive construction of spatial scales, spanning from the private enclaves of hosts’ homes, to the public spaces of neighbourhoods and cities, to the global imaginary implied in Airbnb’s motto ‘Belong Anywhere’. It then asks how temporal and digital scales are also invoked in discourse about Airbnb, and with what ethical and political implications. Drawing on scholarly research, newspaper articles and corporate marketing materials, the analysis reflects critically on how scale is deployed to assert power, assign moral responsibility, and make claims to belonging in the context of network hospitality.

'Longing for the British Raj’: Imperial/colonial nostalgia and tourism

Authors: Ranjan Bandyopadhyay 
Page Start: 253

Hospitality and tourism scholars have acknowledged the significance of colonial nostalgia for the discipline; however, much needs to be done to analyse the consequences involved. Using the theoretical background of postcolonialism and whiteness studies, this study attends to this significant research gap by exploring British tourists’ pursuit of colonial nostalgia through tourism, thus emphasizing that colonial nostalgia is a distinctively hospitality and tourism social science phenomenon. British tourists visiting Kolkata and Darjeeling in India were interviewed and the results revealed that these tourists are proud of the British Empire and visit India to resurrect those golden days when Britannia ruled the waves and bask in the glory of the Raj and its ‘Anglophilia’. The British tourists’ attitude on one hand expressed their pride of being a superior race compared to the savage Indians, and on the other, justified their support for the legacy of the British Empire.

Macau wine festivalscape: Attendees’ satisfaction and behavioural intentions

Authors: Jaeyeon Choe And Xinyi Qian And Michael O’ Regan And Matthew H. T. Yap 
Page Start: 273

This article explores festivalscape factors at an international wine and dine festival in Macau, a Special Administrative Region (SAR) of the People’s Republic of China. The main goal of this study is to assess satisfaction with various festivalscape factors and identify the relations between the festivalscape construct and behavioural intention. The article also explores whether festivalscape factors are influenced by attendee attributes. The study found that festivalscape scores had significant positive effects on perceived value for money, overall satisfaction and intention to revisit. Perceived value for money and overall satisfaction had significantly positive effect on intention to revisit and becoming a repeat visitor. The findings provide valuable insights into the festivalscape factors that influence repeat visitation to an emergent cultural-type event in greater China. We also present recommendations for the growth of the city wine and dine festival, so as to help promote and diversify Macau as a world tourism and leisure centre.

The hospitality model revisited: Developing a hospitality model for today and tomorrow

Authors: Angelique Lombarts 
Page Start: 297

The main purpose of this research note is to propose a revised version of Reuland, Choudry and Fagel’s hospitality model; the original model took into account the tangible elements such as product and environment and the intangible elements such as behaviour (from both the managerial and the customer’s perspective). The transaction was the actual interaction. The renewed and broadened interest in hospitality demands an updated and broadly applicable hospitality model. To adapt the hospitality model, the concept of hospitality was studied, along with contemporary societal developments of sustainable development (SD) and stakeholder relation management (SRM). The adaptation should meet the needs of present generations without compromising those of future generations. The complexity of today’s networked world was also taken into account. This resulted in a revised model that builds on four sustainability pillars: economical, ecological, social and cultural. It proposes considering hospitality as an experience in which a myriad of stakeholders may interact, involving a variety of products and taking place in various contexts. The main limitation of this note is that this conceptual elaboration has yet to be proven in practice. Therefore, the note ends with suggestions for further research into the applicability of the model in other fields such as healthcare and city management.

Review Essay

Authors: Johan R. Edelheim 
Page Start: 313

Innovation in Hospitality Education: Anticipating the Educational Needs of a Changing Profession, Jeroen A. Oskam, Daphne M. Dekker and Karoline Wiegerink (eds) (2018)

Book Reviews

Authors: Àfrica Bauzà Garcia-Arcicollar And  Katherine Lupton 
Page Start: 319
  • Dwelling in the Age of Climate Change: The Ethics of Adaptation, Elaine Kelly (2018)
  • Marketing for Tourism, Hospitality and Events: A Global and Digital Approach, Simon Hudson and Louise Hudson (2017)
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