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Brighton Nyagadza
I am currently Digital Marketing Lecturer at York St John University (YSJU) London Campus. Before joining YSJU, I spent five years of teaching, research, innovation, commercialisation, and industrialisation, and serving as Chairperson of the Department of Marketing at Marondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe. My academic work appears in top reputable international journals such as the Journal of Digital Media & Policy (Intellect), the
European Journal of Innovation Management (Emerald), Sustainable Technology & Entrepreneurship (Elsevier), Tourism Critiques: Practice & Theory (Emerald), the Journal of Fashion Marketing & Management (Emerald), the Journal of Entrepreneurship in Emerging Economies (Emerald), the Journal of Environmental Media (Intellect), Quality Assurance in Education (Emerald), the International Journal of Public Sector Management (Emerald), Youth & Society (SAGE), among others. I have also produce three Scopus indexed books published by CAB International (UK) and Routledge of the Taylor & Francis
Group (UK). I am an Editorial Board Member of the Journal of Digital Media & Policy (JDMP) and The Retail and Marketing Review (RMR), among others. I have held an external examiner role for the University of the Witwatersrand (Wits), South Africa, Africa University (AU), Zimbabwe, Walter Sisulu University (WSU) South Africa, etc. I graduated with a Doctor of Philosophy (Ph.D.) Degree in Marketing at Midlands State University (MSU), Zimbabwe.
